The Return of the 2-minute Elevator Pitch!


The Return of the......'Just 2 Minutes' Conference Session

Not quite as entertaining as the return of a Jedi warior, admitedly, but perhaps the most exciting and informative conference session the FRM community will experience this summer! 

At the 2016 Annual Assembly we have decided to bring back the 2-minute elevator pitch session.   There is an opportunity to note interest in presenting in this session when you register for the event.  Places are limited and will be allocated to ensure coverage across all of the policy, research and practice sectors.

What is an Elevator Pitch?

An elevator pitch is a  phrase coined to describe a method of succinctly presenting an idea, concept or product.  It has become popular in interviews and in fields where there are mixed/multi-disciplinary audiences, who tire of complicated sector-specific jargon.

There is a lot of great advice on how to prepare and deliver the Perfect Elevator Pitch on-line; however most of this is targeted at presenting a business proposal.  We’ve gathered together some of the common themes and advice on how to prepare for this session:

Preparing an Elevator Pitch

  1. Build rapport with your audience – who are you and what do you have in common with the other people in the room (i.e. in what way does your role and/or organisation resonate with your listener?)
  2. Clearly identify and state the challenge, problem or research question – why was/is that issue important to the people in the room? Being clear with everone present means being mindful of subject-specific language or technical terminaology you may want to avoid.
  3. Express the Primary Benefit of your project or piece of work (relate how the project you worked on addresses the need or issue you identified in (2) above)
  4. List the Outcomes that are most useful to the audience (for us, we want you to think about what aspects of your work are most transferable to other locations/projects/FRM schemes)
  5. Leave Action Points – provide email addresses, website details or other points of reference that allow the audience to follow up with you after the pitch


If you would like further information on delivering your pitch, we've pulled together some advice and tools for doing this.  Just use the links provided here.